Brazil
C6 Bank
Experian
Software Development Specialist - Retail Media
Brazil
São Paulo, São Paulo, Brazil
AWSGCP
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Additional Information
Company Description Experian is a global data and technology company that powers opportunities for people and businesses around the world. We operate in diverse markets, such as financial services, healthcare, automotive, agribusiness, insurance, among others. Experian invests in people and advanced new technologies to unlock the power of data. We have an incredible team of 25.200 employees in 32 countries.
Our uniqueness is valuing yours. The Experian culture, which is people-centric, inclusive, and purpose-driven, is recognized by several awards—including World’s Best Workplaces™ 2025 (Fortune’s Top 25 globally) and Great Place To Work™ in 26 countries, among others. Check out Experian Life on social media or explore our careers site to understand why. Experian is also proud to be an equal opportunity employer and affirmative action employer.
Serasa Experian is much more than you imagine. With the purpose of creating a better future by expanding opportunities for people and businesses, in Brazil we are more than 4 thousand people working in diverse teams and specialties. Here, each knowledge and diversity complements each other and you can work on what you love most; we are committed to building an inclusive culture and an environment in which people can balance their career with their personal commitments and interests, valuing well-being.
We are very dedicated to being one of the best and most innovative companies to work for in the country, enabling incredible experiences and careers for our people. Our strong people-first approach is recognized externally through various market certifications: we were awarded by Great Place To Work™ in 24 countries and by the international Top Employers certification, in addition to being recognized as one of the best companies for young professionals and having a rating of 4,6 on Glassdoor. Each recognition indicates that we are on the right path, providing an increasingly better work environment for our talent.
Job Description
About the Serasa Ads front
This is the media platform of Serasa, built upon our own audience and data base. Delivery runs on Google Ad Manager 360; our engineering builds the proprietary layer around it—first-party data activation, campaign automation, and integration with internal systems. It is a new front, currently being structured, with high incremental revenue potential.
Position Mission
To be the technical reference for the platform: define the integration architecture with GAM360 and build the proprietary components that differentiate Serasa Ads from media purchased anywhere else.
Experian Careers - Creating a better tomorrow together
Responsibilities
- Define and evolve the integration architecture between our systems and GAM360 (Ad Manager API): programmatic management of orders, line items, creatives, and inventory
- Build the audience activation layer—segments derived from our base made available in GAM via PPID, key-values, and audience segments
- Automate the end-to-end campaign flow: registration, approval, delivery, and integration with billing
- Implement and maintain the tagging and delivery infrastructure on our own channels (web, app, email)
- Model the APIs and the backend that support the media operation and the Ad Ops and Commercial teams
- Ensure data governance and compliance with LGPD and internal policies regarding audience activation
- Establish engineering standards for the front and act as a technical reference for the team
- Participate in product decisions, translating technical constraints into business options
Qualifications
Requirements
- Solid experience in distributed backend and integrations via API at scale, with high availability
- Mastery of service architecture, event processing, queues, and cache
- Experience in cloud (AWS/GCP), observability, and resilience best practices
- Experience in data pipelines and building audience segments
- Autonomy to work on a new product, with ambiguity and open definitions
- Ability to influence technically and support more junior peers
Preferred Qualifications
- Practical experience with Google Ad Manager 360 / Ad Manager API
- Experience in adtech, retail media, or audience monetization platforms
- Knowledge of the media ecosystem (OpenRTB, VAST, Ad Exchange, programmatic deals)
- Experience with CDP, data clean rooms, or first-party data activation
Find out what its like to work for Experian by clicking here
Employee Status: Regular
Role Type: Hybrid
Department: Marketing and Communications
Schedule: Full Time
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